The afternoon of Thursday 25 February, the entire Friday 26 February and Saturday morning 27 February were dedicated to the actual Euprera Spring Symposium, offering an English programme to an international audience.

This is what it looked like:


Thursday 25 February

1.00 – 2.00 p.m.: registration / lunch


02.00 p.m.: Official opening Euprera Spring Symposium

Speeches: Johan Veeckman (University College Arteveldehogeschool), Emanuele Invernizzi (Euprera)


2.30-6.00 p.m.: Spring Symposium 2010

Co-ordination: Anne-Marie Cotton (University College Arteveldehogeschool) & Philip Young (Sunderland University)

02.30 – 04.00 p.m.: Social media in/for public sector

Chair: Ralph Tench (Leeds Metropolitan University)

Speakers:

• Daniel Heine (Germany): “Government Communication on the Social Web - an Experimental Study Exploring the Use of Interactive and Participative Elements.”
• Bart Rosseau (City of Ghent, Belgium): "Social Media @ the city of Ghent."
• Sonia M. Pedro Sebastião (Superior Institute of Social and Political Science (ISCSP), Technical University of Lisbon (UTL), Portugal): “Different strategies in the use of Social Media in Political Public Relations. - The cases of the Portuguese Social Democratic Party (PSD) and Socialist Party (PS) in the 2009 Parliament Campaign."

04.00 - 04.30 p.m.: coffee break


04.30 – 6.30 p.m.: Euprera Social Media Awards

Chair: Philip Young (Sunderland University)

Keynote: Neville Hobson (communicator, blogger and podcaster, Head of Social Media Europe for WeissComm Group)

Euprera Social Media Awards
Concept: a Europe-wide award for the best PR/comms blog

The top three bloggers present their project in interaction with Neville Hobson, president of the jury and with the audience.

Also check the Awards page on this site.


7.30 – 10.30 p.m.: dinner at University Club ‘t Pand (separate registration necessary)


Friday 26 February

09.00 – 10.30 a.m.: Social web in Internal Communication and Identity Building

Chair: Ansgar Zerfass (Leipzig University)

Speakers:

• Liz Bridgen (De Montfort University, Leicester, UK): "Emotional labour and the pursuit of the personal branding: The ethical issues arising from being ‘me’ ."
• Baiba Abelniece (University of Jyvaskyla, Finland): “Social Media as Ethical Contributor of Public Relations."
• Ana Isabel Inácio & Susana Carvalho Spínola (Instituto Superior de Novas Profissoes, Lisbon, Portugal): “Wine tourism and new media: a way to build identity and brand loyalty."
• Emanuele Invernizzi, Stefania Romenti & Stefania Maurello, (IULM University, Milan, Italy): “The Measurement of Social Capital embedded in Communities of Practice: the case of the IULM University."

10.30 - 11.00 a.m.: coffee break


11.00 a.m. – 12.30 p.m.: Reputation and Issue Management on the Social web

Chair: Sven Hamrefors (Mälardalen University)

Keynote: David Phillips (UK): "The semantic anatomy of a crisis."

Speakers:

• Mark Phillimore and Jon A. J. Wilson (Business School, University of Greenwich, UK): “Social media newsrooms; exploring identity through user generated comment."
• Bruno Amaral (Portugal): "Concepts of Values for Public Relations."
• Serra Görpe & Korhan Mavnacioglu (Istanbul University, Turkey): “The most admired companies of Turkey: How they use Social Media? An analysis of their Social Media Strategy."

12.45 – 02.00 p.m.: lunch


2.00 – 3.30 p.m.: Euroblog2010

Co-ordination: Philip Young (Sunderland University) & Derek Hodge (Stirling University)

Euroblog 2010 Research project (research team: P. Young, D. Hodge, R. Bailey, B. Amaral)


03.30 - 04.00 p.m.: coffee break


4.00 – 6.30 p.m.: Digital Communication & Education

Chair: Els Van Betsbrugge (University College Arteveldehogeschool)

Speakers:

• Holger Sievert (komm.passion consulting / Zeppelin University, Germany): “Do we have to change PR education due to Social Media? Heuristic remarks and discussion inputs on educational issues linked to digital communication."
• Jeff Hoyer , Teresa Collard, Lisa LeBleu & Gareth Thompson (University of Tennessee at Martin, USA & London Metropolitan Business School, UK): “A Statistical Assessment of Social Media Use Among University Students."
• Anna Adamus-Matuszynska (Karol Adamiecki University of Economics in Katowice, Poland): "Social media in public relations practice and education."
• Alenka Jelen (University of Central Lancashire, Preston, UK) & Erkan Saka (Istanbul Bilgi University, Turkey): "Social Mediation of Higher Education: The public visibility and 'celebrification' of academia in the cyberspace."
• Els Van Betsbrugge (University College Arteveldehogeschool): “Blue Call Phone. How new techniques can provide a new dimension to society (casestudy vzw Ithaka and Arteveldehogeschool).”

7.30 – 10.30 p.m.: dinner at De Bijloke Bistro by Coeur d'Artichaut (separate registration necessary)


Saturday 27 February

9.30 – 10.45 a.m.: Euprera Hour - Presentation Euprera projects
- Status running projects
- New projects
- Congress proposals (2011 – 2012)

10.45 – 11.45 a.m.: Euprera General Assembly

11.45 a.m. - 12.15 p.m.: coffee break

12.15 – 1.15 p.m.: Euprera Ceremony
Honorary Membership B. van Ruler


1.15 - 2.00 p.m.: closing drink